Bloomingdale’s Social 2.0

Courtney’s team re-envisioned Bloomingdale’s signature social style with a fresh, more editorial photography direction and high-impact styling, all while maintaining the brand’s signature colorful POV and native New York City narrative. They shifted from flat, single-character storytelling and stop-motion videos to a more dynamic, of-the-moment visual direction.

Photography by Ryan Michael Kelly & Lena Nicholson

Bloomingdale’s Social 1.0

The original content direction for Bloomingdale’s was groundbreaking when it launched in 2015. The team at Annex88 developed a character inspired by Instagram-famous influencers, with a trendy, colorful, NYC-centric creative direction. To this approach, Courtney brought a modern and clean aesthetic with a passion for beauty and lifestyle content.

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Mix Masters Campaign